top of page

Strategy Conference: We are the Size of our Dreams

Project type

Ethnography

Role

Consumer Insights Leader

Institute

LIGA

Brand

Strategy Group of Brasil

Industry

Marketing and Advertising

Monama.png

Challenge

The Strategy Group Conference in Brazil is the country's largest event in its field, drawing hundreds of professionals from across the nation. Each year, the event is guided by a central theme, and the group required content to bring the concept "We Are the Size of Our Dreams" to life. This idea aimed to foster an entrepreneurial spirit among planners, encouraging collaboration and innovation. The organizers sought to ensure the core message remained clear and inspiring throughout the event to effectively engage and motivate attendees.

Content Structure

To achieve the main idea, we chose storytelling combined with ethnographic research as a language that would resonate with the audience and reinforce the event's theme. We developed a three-episode series to be shown between speaker sessions, showcasing the personal purposes and aspirations driving successful entrepreneurial ventures. The series highlighted how consistency, adaptability, and problem-solving lead to impactful outcomes, perfectly aligning with the conference message.

Bela.png

Outcome

The series was broadcast during lecture transitions throughout the 8-hour event. Beyond reinforcing the event’s message, the project effectively showcased LIGA’s services to agency strategists and marketing clients. As a result, LIGA received five new project quote requests from attendees introduced to the studio during the conference.

bottom of page